CAPABILITY CARD · Management & Operations

The Advertising and Promotions Managers capability card.

One link that proves what you do — the work, the tools, the market, and the path to better contracts.

There are 21,470 advertising and promotions managers in the U.S. The ones who win the work a buyer actually budgets for don't hand over a flat PDF — they send a living capability card. Built and maintained by our New Jersey team.

21,470
working nationally
$133,660
Median / year
8
Core duties mapped
$1.8B
Federal market
What your card proves

The work a buyer needs to see at a glance.

A client or contracting officer scanning ten advertising and promotions managers wants fast proof you actually do the work. These are the core duties O*NET ties to your field — your capability card turns them into scannable proof points instead of a wall of text.

Duty 01
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Duty 02
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Duty 03
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Duty 04
Coordinate with the media to disseminate advertising.
Duty 05
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Duty 06
Plan and execute advertising policies and strategies for organizations.
Tools that signal you're current

The systems you actually run — on the record.

Listing the software and platforms you work with is a quiet credibility signal buyers notice. These are the hot and in-demand technologies O*NET associates with advertising and promotions managers (★ = flagged hot technology). Your card shows the ones that fit your shop.

Adobe Acrobat ★Adobe After Effects ★Adobe Creative Cloud software ★Adobe Illustrator ★Adobe InDesign ★Adobe Photoshop ★Extensible markup language XML ★Facebook ★Google Analytics ★HubSpot software ★Hypertext markup language HTML ★JavaScript ★
Where you stand

A real market — compete on proof, not price.

Nationally, 21,470 advertising and promotions managers earn a median of $133,660 a year (BLS OEWS, May 2024). In a market that size, the businesses that win the better work don't lead with the lowest number — they lead with a credible, current capability card. That's exactly what we build.

$133,660
Median pay / year
$64
Median / hour
21,470
Working nationally
Your expertise, named

The knowledge that makes the work credible.

These are the expertise areas O*NET ranks highest for advertising and promotions managers. On a capability card they read as depth — not buzzwords.

  • Sales and Marketing
  • English Language
  • Communications and Media
  • Customer and Personal Service
  • Administration and Management
  • Computers and Electronics
The government-contracting edge

Where the steady budgets actually are.

Federal agencies obligated $1.8B in Advertising Agencies contracts in FY2024 (USAspending.gov). When a contracting officer or prime sizes up a small business, a living capability card — cert status, NAICS coverage, SAM registration, core offerings, all current — is exactly what they expect to see. We build yours to land in that lane.

Make yours

One link that does the proving for you.

The P4 Procurement Card is a live capability statement for credentialed small businesses — your work, tools, certs, and offerings on one always-current URL, with a downloadable PDF. $299 setup + $39/month. Premium (NFC + Wallet) and per-prospect Pitch cards too.

The P4 Ecosystem · One Accountable Partner
From free checklists to starter toolkits to premium builds and ongoing partnership — every stage lives inside one ecosystem.