CAPABILITY CARD · Management & Operations

The Marketing Managers capability card.

One link that proves what you do — the work, the tools, the market, and the path to better contracts.

There are 395,240 marketing managers in the U.S. The ones who win the work a buyer actually budgets for don't hand over a flat PDF — they send a living capability card. Built and maintained by our New Jersey team.

395,240
working nationally
$166,790
Median / year
8
Core duties mapped
$1.8B
Federal market
Tools that signal you're current

The systems you actually run — on the record.

Listing the software and platforms you work with is a quiet credibility signal buyers notice. These are the hot and in-demand technologies O*NET associates with marketing managers (★ = flagged hot technology). Your card shows the ones that fit your shop.

Adobe Acrobat ★Adobe After Effects ★Adobe Creative Cloud software ★Adobe Illustrator ★Adobe InDesign ★Adobe Photoshop ★Amazon Redshift ★Amazon Web Services AWS software ★Apache Cassandra ★Apache Hadoop ★Apache Hive ★Apple macOS ★
What your card proves

The work a buyer needs to see at a glance.

A client or contracting officer scanning ten marketing managers wants fast proof you actually do the work. These are the core duties O*NET ties to your field — your capability card turns them into scannable proof points instead of a wall of text.

Duty 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Duty 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Duty 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Duty 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Duty 05
Compile lists describing product or service offerings.
Duty 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Your expertise, named

The knowledge that makes the work credible.

These are the expertise areas O*NET ranks highest for marketing managers. On a capability card they read as depth — not buzzwords.

  • Sales and Marketing
  • English Language
  • Administration and Management
  • Customer and Personal Service
  • Communications and Media
  • Mathematics
Where you stand

A real market — compete on proof, not price.

Nationally, 395,240 marketing managers earn a median of $166,790 a year (BLS OEWS, May 2024). In a market that size, the businesses that win the better work don't lead with the lowest number — they lead with a credible, current capability card. That's exactly what we build.

$166,790
Median pay / year
$80
Median / hour
395,240
Working nationally
The government-contracting edge

Where the steady budgets actually are.

Federal agencies obligated $1.8B in Advertising Agencies contracts in FY2024 (USAspending.gov). When a contracting officer or prime sizes up a small business, a living capability card — cert status, NAICS coverage, SAM registration, core offerings, all current — is exactly what they expect to see. We build yours to land in that lane.

Make yours

One link that does the proving for you.

The P4 Procurement Card is a live capability statement for credentialed small businesses — your work, tools, certs, and offerings on one always-current URL, with a downloadable PDF. $299 setup + $39/month. Premium (NFC + Wallet) and per-prospect Pitch cards too.

The P4 Ecosystem · One Accountable Partner
From free checklists to starter toolkits to premium builds and ongoing partnership — every stage lives inside one ecosystem.