The Public Relations Specialists capability card.
One link that proves what you do — the work, the tools, the market, and the path to better contracts.
There are 283,380 public relations specialists in the U.S. The ones who win the work a buyer actually budgets for don't hand over a flat PDF — they send a living capability card. Built and maintained by our New Jersey team.
The systems you actually run — on the record.
Listing the software and platforms you work with is a quiet credibility signal buyers notice. These are the hot and in-demand technologies O*NET associates with public relations specialists (★ = flagged hot technology). Your card shows the ones that fit your shop.
The work a buyer needs to see at a glance.
A client or contracting officer scanning ten public relations specialists wants fast proof you actually do the work. These are the core duties O*NET ties to your field — your capability card turns them into scannable proof points instead of a wall of text.
The knowledge that makes the work credible.
These are the expertise areas O*NET ranks highest for public relations specialists. On a capability card they read as depth — not buzzwords.
- Communications and Media
- English Language
- Customer and Personal Service
- Administration and Management
- Sales and Marketing
- Computers and Electronics
A real market — compete on proof, not price.
Nationally, 283,380 public relations specialists earn a median of $74,750 a year (BLS OEWS, May 2024). In a market that size, the businesses that win the better work don't lead with the lowest number — they lead with a credible, current capability card. That's exactly what we build.
Where the steady budgets actually are.
Federal agencies obligated $1.8B in Advertising Agencies contracts in FY2024 (USAspending.gov). When a contracting officer or prime sizes up a small business, a living capability card — cert status, NAICS coverage, SAM registration, core offerings, all current — is exactly what they expect to see. We build yours to land in that lane.
One link that does the proving for you.
The P4 Procurement Card is a live capability statement for credentialed small businesses — your work, tools, certs, and offerings on one always-current URL, with a downloadable PDF. $299 setup + $39/month. Premium (NFC + Wallet) and per-prospect Pitch cards too.